(From left) Alfred Tan, Joanna Marie Dela Cuesta, Timothy Chuongco, Janssen Co, Barbie Forteza, Apple De Belen, Hennie Co-Yu, Jigs Jimenez, James Saclote
Silka, the beloved skincare brand trusted by Filipinos for decades, proudly unveiled its latest campaign for Silka Papaya Lotion, at the “Slay Day Everyday” Silka Media Launch held at the Seda BGC. The essence of the event is being one’s true self– you can be whoever you want to be. It was a vibrant celebration of confidence, attended by media, influencers, and executives from Cosmetique Asia Corporation.
The ballroom buzzed with excitement as attendees immersed themselves in the bright, lively and youthful atmosphere of Silka World, a dynamic space brought to life with interactive zones like the 360-photo booth, custom charm-making area, and mocktail bar, offering guests a fun and engaging way to capture their ‘slay moments’ and experience the essence of Silka firsthand.
The highlight of the event was the introduction of Silka’s newest ambassador, Barbie Forteza, whose confident and vibrant personality perfectly embodied the spirit of “Slay Day Everyday”. As the ultimate Silka Girl, Barbie wowed the guests with her glowing skin and charismatic presence, lighting up the stage with special song and dance performances during her grand reveal.
SLAY DAY EVERYDAY MEDIA LAUNCH HIGHLIGHTS
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In her remarks, Ms. Apple De Belen, Marketing Manager of Silka, emphasized the brand’s unwavering commitment to nurturing Filipinos’ confidence through holistic skincare. “Slaying starts not just with lit outfits, but more importantly, with lit skin”, De Belen stated, highlighting Silka’s mission to provide top-tier skincare that empowers individuals to face the world with confidence.
Silka’s new ad campaign features different Barbie Forteza portraying different styles and personalities – Farm Barbie, Island Barbie, Glam Barbie, Sporty Barbie and Fur Parent Barbie. Each Barbie showcases how Silka Papaya Lotion is for everyone, no matter your style, passion, or vibe. The campaign is a celebration of one’s true self, embracing the message of owning your unique glow and slaying everyday in your own way.
The event was filled with memorable moments, including the fun ‘Slay’ or ‘Nay’ segment where Barbie shared her secrets for staying lit inside and out. When asked about her take on applying lip gloss over lipstick, Barbie gets real by saying that she’s not a fan of the “lagkit” feeling, that’s why using Silka Papaya Lotion is the ultimate ‘Slay’ for her, keeping her fresh and confident all day.
Guests also participated in exciting raffles and the Best Dressed competition, vying for titles such as “Kutis So Lit”, “Silka Slay”, and “Deserve ang Spotlight”. Winners took home six months’ worth of Silka products, ensuring they continue to slay every day with skin that’s “so lit with no lagkit”
(From left) Aiyana Perlas (Host), Barbie Forteza, and winners of Best Dressed
Cosmetique Asia’s executives, including Mr. Janssen Co, Chief Executive Officer, and Mr. Timothy Chuongco, Chief Operating Officer, were present to celebrate the launch of Silka’s new campaign, which continues the brand’s ongoing legacy as a trusted lotion brand.
More than just an event, the Silka Media Launch was a celebration of confidence that starts from a giving skin– of embracing your true self. With Silka’s promise of “Alaga”, the brand continues to carry forward its legacy, helping new generations of Filipinos to stay lit with a giving skin, and own each day because it is Slay Day Everyday.
For more information about Silka, visit @SilkaSkincare on Facebook, Instagram and on Tiktok.
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